It's old news that all the big-brand Bordeaux is being bought by the Chinese. As far as westernization goes, Lafite is the main profiteer. The same phenomenon goes for the Europe when it comes to embracing Asian culture: you're not really going to tell me you had "Chinese" last night, are you? China is larger than Europe, population-wise, so there are as many types of cuisines as there are provinces you've never heard of (at least). So, while we might laugh at the Chinese wine connoisseurs that know all about Bordeaux but nothing about Burgundy, I'm sure they're laughing at us buying "soy sauce" from Santa Maria.
Reading tip: Jancis Robinson on China's new connoisseurs.
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