I’m a sucker for nice package design. I can’t resist a pretty tin of tea that I’ll never drink and limited edition boxes of absolutely anything. It was my penchant for packaging that led me to the stand of the Chase Distillery at this year’s Ludlow Food Festival. Rows of beautiful tall bottles embellished with decorative branches led me to the discovery of England’s first potato vodka distillery and, according to San Francisco World Spirits Competition, the world’s best vodka. I confess that after one too many bad experiences with an ‘inferior’ brand during my youth, I’ve steered well clear of vodka, but I was pleasantly surprised by its clear, crisp, subtle taste. Produced in Hereford, in the south west of England, each batch is distilled three times in a handcrafted copper pot, then twice through a 70ft copper rectifying column.
For more than 20 years William Chase has farmed potatoes. Disillusioned with supplying potatoes to supermarket chains, in 2002 he founded the successful gourmet potato crisp brand, Tyrells. Two years later the entrepreneur hit upon the idea to further utilise his crop by creating his own vodka distillery. In June 2008 the first batch was ready.
Following the success of Chase vodka, the distillery has expanded into producing liqueurs and gin, produced from the farm’s own crop of organic apples. Boasting the same lovely packaging and produced in accordance with Chase’s high standards, it only a matter of time before Chase gin joins its acclaimed counterpart at the top of the drinks tables.
www.chasedistillery.co.uk
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